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Intro’s SU.05: Catalog Crunch
Putting our film catalogs together takes patience, pain, and absolute panic - but it’s worth every minute. Intro has been putting our quarterly catalogs together for over 4 years now and we’ve come a long way.
We started out with a simple directory of compressed AVI files on a mailed CD-ROM and have now graduated to the fine art of DVD making. Although technology has helped us a lot, making the quarterly catalogs is still hella crazy.
To make sure we capture the freshest films of the season, the Executive staff intentionally waits until only 3 weeks before catalog release to select the season's featured films. Then, the best-of-the-best on the Arts and Production team slice and meld clips from the selected films in miracle time. The rest (catalog art, production, and promotion) is left up to the Marketing folks to find the best way to represent the season's best.
Even with all the technological advancements and honed skills, Intro's seasonal film catalogs still only usually get finished a day or two before release. Talk about a crunch!